Thursday 12 April 2012

Rotary is a part of the next chapter in the Cure Kids story


A message to Rotary from Cure Kids:
Of course Cure Kids wouldn't exist without Rotary in New Zealand and you have played an integral part in our journey to cure kids. Together we have raised the money to fund the researchers to cure children and collectively we are unstoppable!  Your presence meant so much to the Cure Kids team and we are more passionate than ever to reach and exceed the ambitious targets we set to cure kids.

Our new branding is sharper, smarter and more corporate with a logo and brand guidelines that are flexible to make it work well with any medium and with your current branding.  There are going to be many fantastic opportunities that benefit us both and we look forward to discussing these with you soon. A new look and a lot of new potential – we couldn’t cure kids without you!

Cure Kids is poised at the beginning of a great year – not only have we sharpened our identity and re-focussed our brand, but we are now the official charity of the New Zealand Rugby Union and the mighty All Blacks.   This achievement is as much your celebration as it is ours. Being the official charity of the New Zealand Rugby Union and the All Blacks is an enormous accomplishment. It shows how phenomenal your support has been through the years to get us to this point. Rotary has been with us as we’ve found our feet and you’ve never faltered in your support. Our association with the NZRU and All Blacks will grow the awareness of what we do and what your organisation does with us - funding the research to find the cure. 

Our new brand is an evolution, not a revolution. What we do – fund the research that is finding cures for illnesses that threaten our children’s lives – has not changed. We are simply telling that story better. Our mantra has shifted from our old catch-cry “it’s all about the kids” to “it’s all about the cure” for our kids. While we still turn research into hope, we also turn that hope into action. In fact, our purpose is in encapsulated our name. What do we do?

We work to Cure Kids!  Thank you Rotary. 


We established this charity to




There are many events that Rotary can take part in to help cure kids.  Rotary teams have featured in recent years in the $10 Queenstown Challenge - will your club enter a team in 2012? What about some of the other events - go to http://www.curekids.org.nz/ to find out about these.  To find out about the Rotary representaives on Cure Kids go to http://www.curekids.rotarysouthpacific.org/